I have no idea whether they are members or not. But Kickstarter is common platform now, and the page related to this project is pretty lengthy not just in what it promotes in terms of offers and discounts, but in explanations and video sample etc etc. So the info is out there.
To be honest I personally think its too much info and in fact backfired because most people probably don't bother to read it all. Those who are interest and curious go for it pretty much no questions asked. and others just get overwhelmed, assume its just a video game or another app and move on.
But to be fair their social media membership is quite extensive and even though the funding goals were reach, they were quite honest in asking that membership as to why only a relative small percentage had committed, and asked what they could do to make it more appealing. It seems a number of people indicated they were still unclear as to what it all was. I agree thats quite a legitimate response. But its not because they are hiding back on info, its because much of the future functionality is new and hard to explain in words when there is no precedent for it, at least not in the tarot world or in its entirety especially, features like the augmented reality.
Its part forum, part community participation, part learning, part reference library, part reading services, part role play, part eye candy, part virtual real estate for other to use to promote their own tarot services.....and a whole bunch of other stuff further down the line which I don't understand yet, but when i do i'll try and make it "pretty"