Farzon
I also see a great potential for Tarot in crowdfunding... right now I wait for the Prisma Visions and the Fountain Tarot to be released!
I also think besides the big publishers like Llewellyn and Lo Scarabeo there is a lot potential in smaller publishers like Magic Realist Press of they manage to build up a loyal fan base. But even if the times are a-changing and media keep accelerating our lives, real fans are still as loyal as ever. The publishers and artists will have to deal with new media and marketing, though to get attention in the first place.
Think of how fast the Prisma Visions was funded and how long it took the Fountain Tarot, because they just had a bad strategy regarding incentives.
I also think besides the big publishers like Llewellyn and Lo Scarabeo there is a lot potential in smaller publishers like Magic Realist Press of they manage to build up a loyal fan base. But even if the times are a-changing and media keep accelerating our lives, real fans are still as loyal as ever. The publishers and artists will have to deal with new media and marketing, though to get attention in the first place.
Think of how fast the Prisma Visions was funded and how long it took the Fountain Tarot, because they just had a bad strategy regarding incentives.