I agree traditional works best for me, Tag
While not all Lenormand readers read the same, I do think more standard images are what most think of as Lenormand. Like you said, why call something Lenormand that doesn't follow a certain route.
I think it does make it more difficult for someone learning to start with a deck that is a beat off the beaten path.
So while I do think this particular Lenormand and, many others, have lovely artwork, I just don't think of them as Lenormand.
But then I know some who make Lenormands don't read Lenormand, or are quite new to it, and perhaps that might be part of the issue.