These were a set of Rune cards that you collected with a weekly magazine called Mind, Body and Spirit. There were also a full set of resin rune stones that matched these cards. I have both the cards and the rune stones. Both are very good quality.
They gave free gifts away with each magazine, all very good quality and well worth the hassle of collecting.
This is the collection - only the magazines and gifts in the binders not the other books shown
http://hdimagegallery.net/mind+body+spirit+magazine