10 steps to getting published
Hi all,
My deck
http://goldentarot.com is going to be published by US Games, so I guess that puts me in some sort of position to offer relevant advice about getting published.
1. Do your deck for yourself. There are SO many decks on the market, that if you make the deck with the main intention of getting it published, you'll probably end up getting very despondant.
2. Stick to the formula. 78 cards, standard suits, common symbolism etc. Any deviation from that will require justification in commercial terms.
3. Ask yourself WHY you're doing it and don't lose sight of that. eg, My goal was a genuinely Renaissance deck with modern readability.
4. Enjoy the process, as that may well be all you get out of it. Even if it gets published, the joy of creating the deck may more important - it was to me.
5. Get it out there. I happen to be a web developer, so it was relatively easy for me to put my deck online, but even posting indivdual cards in forums etc will give you valuable feedback and exposure. If you can build a deck, you should be able to build a simple webpage.
6. Be willing to take criticism. If you can't, you'll never make it in any public endeavour. There are a lot of people out there who prefer to criticise rather than do a better job themself. Take advice, consider it, then reject or accept it. Don't take it personally.
7. Don't get paranoid about people stealing your work. It happened to me in the most extreme possible way - a German publisher actually printed & sold my original online deck, and I couldn't afford to sue them. Their piracy proved that the deck had commercial potential though, so if anything it *helped* me to get a publishing deal. Their deck was from screen-res cards stolen off my site, and looked ****e compared with what the real-thing will look like when USGS publish it. People sell the cruddy german deck as "pirate Golden Tarot" on eBay and they fetch up to US$100 - I'm quite flattered! Now that I have a real deal, I'm sure it won't happen again as USGS would sue anyone who tried. As they say with marketing, any publicity is good publicity. And every cloud has a silver lining (bleagh!).
8. Build your fan base until you can demonstrate commercial potential BEFORE approaching a publisher. Publishing a deck, especially in this very competitive field, involves a big investment by the publishers. And face it, they're in business to make money. They may well LOVE your deck, but they simply can't publish it unless it's commercial as they have their investors to consider. You must demonstrate to the publisher that it will SELL, not that it has exceptional artistic or spiritual merit. If you want to get it published, it HAS to be commercial. Unless you're rich enough to self-publish, in which case lucky you, go for it!
9. Value your fans/supporters. I answer emails whenever I can, even if it's just a standard response. If it weren't for lobbying by fans, I never would have published - I was quite happy to leave it at the online deck. I feel incredibly lucky to have got a deal with a major publisher, and that deal simply wouldn't have happened without the support of my small but very loyal bunch of fans.
10. Be patient. I've just finished the high-res and much-improved version of Golden Tarot and handed it over to US Games, but it won't be in the shops for about a year. Meanwhile, I'm happy with my mock-up version (printed on a good commercial printer and laminated).
Hope that helps....
Sorry I can't give anyone personal advice on publishing etc, as I'm very busy. It's not that I don't care, I just care more about my own projects! *grin*