Belladonna
I think Alexandra Genetti had a real moment of enlightenment when she chose to incorporate the idea of physical beauty into the 5 of Disks card. A woman's wealth has timelessly been measured by her beauty. Or perhaps I should say "a woman's WORTH." And despite how far the woman's movement has come in the western world, I believe that remains as true as ever.
How many billions of dollars are spent each year in advertising for beauty aids, or for purchasing those "beauty aids", the production and buying of fashion magazines, designer clothes, even cosmetic surgery in the age old fight against aging? We place our supermodels on super pedestals and they become an impossible standard to live up to. The same holds true in most media- print, film, t.v. These women are almost exclusively young, thin and beautiful and they are valued above and beyond all others and in this way we continue to teach these values to our children.
Well, I won't go on. As you can tell, I can get a little carried away on the subject. But that's why I think this card, depicting all the tools of the beauty trade, is just brilliant. It reflects the importance placed on a woman's beauty and the effort we place into achieving and maintaining it and the fear we face as we age and our "beauty" begins to deminish. What will our worth be then? So much of our worldy power is tied up with how we look.
How many billions of dollars are spent each year in advertising for beauty aids, or for purchasing those "beauty aids", the production and buying of fashion magazines, designer clothes, even cosmetic surgery in the age old fight against aging? We place our supermodels on super pedestals and they become an impossible standard to live up to. The same holds true in most media- print, film, t.v. These women are almost exclusively young, thin and beautiful and they are valued above and beyond all others and in this way we continue to teach these values to our children.
Well, I won't go on. As you can tell, I can get a little carried away on the subject. But that's why I think this card, depicting all the tools of the beauty trade, is just brilliant. It reflects the importance placed on a woman's beauty and the effort we place into achieving and maintaining it and the fear we face as we age and our "beauty" begins to deminish. What will our worth be then? So much of our worldy power is tied up with how we look.