I agree with you here. I find a lot of the "affirmation" language high in calories and low in nutrition, especially as applied to traditionally difficult cards. I don't usually do churches, but I happen to have the Golden Tarot so I pulled out the 5 of Coins.
I certainly don't see this as a joyous or uplifting card. It looks like a "downer" to me. The people may be "in" the church but they're not "of" the church; their expressions are resigned, not beatific (especially the woman, who seems like she's looking for the door). They take no part in the church's opulence or vaulting spiritual values - those are far above them. And there is no solicitous churchman to minister to their needs, the church is dark and there are no candles; I'd be surprised if the heat is even turned up. As the tour MC used to say to the hopeful female fans, "Elvis (the Hierophant) has left the building!" The card looks like one of unattainable succor. There seems to be scant mercy in it.
The LWB with the deck makes no bones about this: misguided goals, the possibility of destitution and misery. I would suggest unrealistic expectations; the old cliche about "if wishes were horse, beggars would ride." The advice seems to be to make do with what you have, however meager, and get on with your life. These people need a soup kitchen, not a priest. My thought is that they should stop expecting miracles and look to their physical needs. You can't eat lofty promises. So they should leave the "church" (the situation that they're hanging onto in hope of relief) and go find a shelter (a situation that is more conducive to here-and-now comfort). This looks more like a card of dejection and penance than ultimate reward, unless they plan to stay there until the Apocalypse. As the old Mainer said to the lost tourist: "You can't get there from here."
What should be done? Beat them out the door and go find satisfaction elsewhere.