That's through an Amazon partner, or whatever they call themselves. I don't know how, or even whether, they "vet" the stores that sell through them. When I bought my Margarete Peterson deck, Amazon didn't have it. There were two copies available through Amazon partners. One was $30, which I bought. The other was $50 or more, if I recall correctly. I doubt Amazon has any direct relationship with the store ... it's probably more like ebay or something. That Lenormand listing would really bug me, even if the deck was worth that. It has a "canned" listing description, and doesn't even describe in detail the card condition.