An off-topic aside: Well, I've done some research via my son & his gf about hipsters. Apparently, it's all in the big hair & Amish-style overgrown beards, narrow or retro '50s trousers, brogues or pointy shoes (as you say, Mariqueen) and waistcoats & / or fairisle jumpers & heavy-rimmed spectacles. And they use analogue & retro things like 'wireless sets', old-fashioned typewriters, sit-up-&-beg bicycles, old wooden school desks, anglepoise lamps & pens with ink. The girls wear '50s dresses, bright retro lipstick and those glasses that go up at the corners, like their eyeliner. Oh, and satchels, for both / all genders. It's WONDERFUL!
I've seen lots of youngsters dressed like this in London & in my fashionable south coast town ... some even pose on the seafront, sitting at little desks, with notices declaring "Poet for hire." It's all most amusing and nostalgic (for oldies like me, who remember these fashions from last time round) and is such fun! It seems to be a tribal style, like mod, rocker, grunge, punk, new romantic, glam rock, hippy, biker etc. I LOVE this latest, better-than-the-'beat-poets' one (except for those horrible beards!) I want to be one, but am far too old.
Anyway, you may be right about the marketing of this deck in America. I hadn't realised it was beloved of hipsters & aimed at them over there. I didn't even know that Tarot was mainstream enough to have mass appeal ...
My local Urban Outfitters had never heard of Tarot at all, still less the Wild Unknown - & I asked at least 6 uber-hip young shop staff, sporting regulation multiple piercings, ripped black, ragged clothes, black lipstick & nails and tattoos galore - who stared blankly at me. So this oldie knew of something they didn't.
Sorry, mods. That was fun.
The Wild Unknown deck still seems to have a genuine feel, with a heartfelt, subtle, secret connection to Nature in its very simplicity. It doesn't seem posey or fake at all to me.
I find it very intimate. The close-ups of animals, looking real, glimpsed in the twilight, have an almost supernatural sense of presence ... I can almost feel, hear and smell them.
That Hermit is just beautiful!
I'd love to hear how / why others love it too!
ps I love "excessive use of triangles"! Fabulous phrase!
Must find out how to use Instagram ...