I finally read the back cover of the book last night and things fell into place. The purpose of the book is not to teach one how to read Lenormand cards, but how to read Lenormand (and tarot majors to some extent)
intuitively. From the back cover:
With personal stories, applied theory, and how-to instructions, you will discover how the symbols of the decks interact and learn how to read intuitively.
The second Lenormand spread is a 10 card spread that is similar to (based on?) Sylvie Steinbach's No Layout Spread.
Patrick seems to move back and forth between interpreting the Lenormand cards individually and in pairs/groups. When he interprets them individually and needs more information, he either looks to the House System to provide that info or will look at the cards around the card to provide that info.
One thing he does that I have to give him credit for is to include a reading he did where he "messed up". Don't think I've ever seen an author do that before. Usually all the readings included show how proficient the author is at their craft.
Oh, and that same illustration that includes the 7 Pentacles instead of the Chariot is repeated further along in the book when he finally starts to discuss using tarot and Lenormand together (page 161 of a 264 page book).