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I am actually seeing the opposite, I am noticing a decline in interest in tarot among 'ordinary' people.
There are a lot less activity all over the internet, more people actually leaving the tarot world then coming to it. Lenormand and oracles are taking over the market and the blogs and facebook. Some of the most active people on this forum alone has left.
But it might be me that don't really see the influx of new blood, also my geographical situation is odd (stuck far up north in Sweden) perhaps there really is a massive new interest in let's say New Zealand. But just maybe it is the tarot-people that has gotten more into the social media thing then the other way around? It's an idea!
I agree with this. It seems to me like interest is declining. There seem to be people who are interested in Tarot from an artistic standpoint (ie designers and artists), but as divination/history/occultism/etc, I don't see it as trendy, at all. There are only a handful of active Tarot groups on facebook--and they've slowed down in the past year. There is barely any tarot community to speak of on Tumblr or Pintrest or any of hte other big social media sites, which makes it seem very un-trendy to me!